Why Momofuku@Home?

know your enemy and know yourself you need not fear the result of a hundred battles”  – Sun Tzu, The Art of War.

I need to set goals in order to learn, grow, and achieve. My background in product development has trained me to become a goal-oriented person.  Create a roadmap, set a goal with milestones, and achieve them.  Success can be achieved by creating SMART goals (Specific, Measurable, Attainable, Realistic, Time Based) and procrastination is a fallback position for lack of planning.

I enjoy cooking. Thanks to inspiration from many sources, I want to learn more techniques (consommé, sous vide) and Asian flavors.  I needed a goal and the opportunity presented itself in summer of 2009.

When David Chang announced the Momofuku Cookbook, Momofuku@Home was inevitable.  The Momofuku restaurants have been my favorites for some time and replicating the dishes become such an clear goal to pursue.

Some blogs pointed out the inevitability and how tired the @Home schtick has become with Julie/Julia movie.  I tend to agree.  I really did not have an interest in doing @home food blog, nevertheless, this will be an interesting and challenging pursuit that will force me to achieve my goals in a timely manner.   Also, it should be fun, delicious, and something to enjoy with my friends and family.

About Me

I wouldn’t quite label myself a modern Renaissance man, nevertheless, though some friends would describe me as multi-talented.  I’m driven by a constant quest to learn and become a better person, whether that is physical (running marathons or triathlons), recreation (cooking, golf, general) or intellectual (languages or other academics).

Professionally, my background is in new product development and strategy in health care/financial services.  I strongly support the Juvenile Diabetes Research Foundation (JDRF) in any way possible.  When not in the kitchen, I can usually be found out with friends, exercising,  rooting for the Dallas Cowboys or the New York Yankees.  Surprisingly, I have never purchased either teams caps, shirts or paraphernalia.

I live in New York City.


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